Campaign Analytics
Track performance and optimize your campaigns.
Total Spend
↑ 19%$5,000
$4,200 last month
Total Reach
↑ 20%2.4M
2.0M last month
Avg. Engagement
↓ 17.9%3.2%
3.9% vs last month
ROI Score
↓ 5.7%8.2
8.7 vs last month
Total Impressions
↑ 6.9%3.1M
2.9M last month
AI Insights & Recommendations
Boost performance with DeFi profiles
Your DeFi-focused campaigns are outperforming by 32%. Consider allocating more budget to DeFi-niche profiles for better ROI.
Base audiences are converting well
Profiles with a Base-chain audience are seeing higher click-through than Ethereum-only placements this month.
Retargeting window is closing
Engagement from the launch campaign's audience typically drops off after 14 days — consider wrapping up retargeting soon.
Performance Trends
Jan 14
Jan 17
Jan 20
Jan 23
All Campaigns Performance
| Campaign | Duration | Spend | Impressions | CTR | Engagement |
|---|---|---|---|---|---|
| Base Ecosystem Push | 14 days | $5,000 | 83,000 | 0.34% | 6.2% |
| NovaDEX Retargeting | 10 days | $2,100 | 51,200 | 0.29% | 4.8% |
Reference: 5 campaigns tracked this period.